Learn Our Approach

Our Strategy

We buy and build businesses that expand US access to global innovations in cosmetics and aesthetics with the intent to hold and grow them indefinitely.

Our strategy will be customized to fit your company’s potential and your team’s goals, but there are three value-creation levers we see as broadly applicable.

  • At first, we will streamline core functions like finance, sales, marketing, and people to accelerate growth and to cement a strong operational foundation. Over time, as our knowledge and teamwork compound, this playbook will get further refined to ensure sustainable growth.

  • We will localize relevant company operations — across offerings, processes, and workforce — to close any cultural gaps that may exist between the product and its intended customer / partner base. Examples include product rebrand, global banking enablement, and hiring of local sales reps.

  • We continue to invest in developing a valuable suite of competencies for our companies. These proprietary platform-wide resources can span global buyer/supplier lists, real-time industry data and insights, and custom-built internal software upon request.

Our Promises

Authentic Partnership
We believe in a true partnership approach at Kiuda, working side by side with you to grow your business sustainably. Our expertise spans the entire beauty and wellness ecosystem, allowing us to offer both deep and industry-specific support across strategy, human resources, IT infrastructure, supply chain management, and regulatory compliance. Our long-term commitment ensures that we build with the utmost care as we turn our shared vision into reality.

Flexible and Permanent Capital
We offer flexible capital solutions designed to support both you and your company as it grows. First, you can take some chips off the table, securing immediate financial benefit. Next, we provide growth capital to help your business thrive, increasing the value of your remaining stake. Finally, as an equity partner in the Kiuda platform, you’ll share in the success of a rapidly expanding platform of interconnected companies. Our approach ensures that we grow together, creating long-term value and collective success.

Our Process

Our investors and partners are ready to move as quickly as necessary. After initial conversations, where we will detail the benefits of joining the Kiuda platform to you and your business, we will confidentially review key aspects of the business to make an offer that reflects what’s important for both sides. You can expect from us an efficient diligence process and a focus on mutual trust.